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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Samsung: Spook-tacular by Taylor Herring

Client: Samsung
Date: Oct 2020
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Samsung has given a 300-year-old property (which dates back to the 18th century) a high-tech Halloween style makeover for its latest campaign.

The Old Bury - the oldest house in Stevenage old town - was completely made-over using projecting mapping and the connective power of Samsung SmartThings technology to thrill a few local families in a series of private Covid-19 compliant performances ahead of Halloween night.

The display which features a custom-built 13ft high animatronic skeleton, a live-action dance troupe and a field of smart-tech powered pumpkins was created following research which reveals 63% of Brits plan to celebrate Halloween at home this year – keeping the Halloween spirit alive despite the current restrictions.

Creative shop Taylor Herring is behind the seasonal campaign which showcases the power of connected living at Halloween.