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Samsung: Galaxy S8 launch by Taylor Herring

Client: Samsung
Date: Apr 2017
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Samsung is preparing for the biggest flagship phone launch in UK company history following record pre-orders for the new Galaxy S8 and S8+ following their unpacked event in March. The tech giant are marking the launch of the groundbreaking new smartphone by touring a giant 7x3 metre scale model of the phone throughout the UK in April and May.

Each of the installation sites have been selected following a public poll to find the 20 UK views that give Brits infinite pleasure. The S8 models are being specially positioned at many of the winning locations to showcase the views via the new Infinity Display screen and bezel-less design, which form a continuous surface with no buttons or harsh angles.

The unique creative out of home builds feature an entirely see through screen with an invisibly suspended ‘Play’ button to create the illusion of the Infinity Display. Locations visited to date include St Ives, Stonehenge, Bournemouth and London.

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