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The Drum

Samsung: Digital Carnival by Taylor Herring

Client: Samsung
Date: Aug 2020
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Creative PR agency Taylor Herring has delivered a multiplatform campaign following a brief to amplify Samsung’s partnership with Notting Hill’s ‘Digital Carnival’ this weekend.

The agency were briefed to amplify Samsung's ‘Shoot in 8K. Watch in 8K’ marketing campaign which shines a spotlight on the superior filming and viewing resolution of Samsung’s flagship Galaxy S20 phones and QLED 8K TV range.

The agency have been shooting content for the past 12 days – producing a series short films with percussionists, dancers, costume designers and chefs.

All the mini films were shot on Galaxy 20 phones and will be screened on the carnival’s YouTube channels, social media channels, giant outdoor screens and at Samsung KX in Coal Drops Yard.