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Dave and Firebox: Dave's Flat Pack Pub by Taylor Herring

Clients: Dave , Firebox
Date: Apr 2021
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Comedy TV channel Dave have partnered with online retailer Firebox to launch the world’s first Flat Pack Pub.

The 15-piece home assembly kit has been specially crafted to help thirsty Brits who have found themselves locked out of beer gardens due to mass block bookings and lack of outside spaces.

The new product was created following a study of 2000 adults which found that the majority (53%) of us are more excited about the long-awaited trip to the pub than we are about reuniting with extended family.

The campaign created by Taylor Herring in partnership with UKTV Creative follows widespread reports of pubs up and down the country selling out of bookable tables for months. Indeed, Dave’s own research revealed that three quarters (75%) of thirsty Brits have been unable to secure an outside booking at their favourite local once the rules relax in England from 12 April.