There’s happiness inside every glass of milk. From blowing milk bubbles until you fill your whole apartment, to taking a cookie and slam-dunking it, like Michael Jordan, to seeing who’s milk moustache puts Tom Selleck to shame. Or, at least that’s what the new fantastical campaign from BC Dairy Association and Taxi Vancouver, 'Pour A Little Happiness', seems to think.
'Pour A Little Happiness' explores the use of practical effects to create a more charming and playful setting to bring these moments of happiness to life. Taxi Vancouver worked with directors, the Talbot Twins, production agency, Boldly, Vapor Music and Post Pro Media to bring 'Pour A Little Happiness' to the screens of British Columbia.
'Pour A Little Happiness' continues over the spring and summer and is supported by OOH, social and digital.
Agency: Taxi Vancouver
Client: BC Milk
Directors: Talbot Twins
Production Agency: Boldly
Music: Vapor Music
Post Pro Media