The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2020
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The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the news about what is going on in the world, can also be the worst source of contagion.

Unbeknownst, the typical mobile user unlocks the phone around 80 times every day and touches the screen 2,617 times, according to Apple and a study by research firm Dscout. (Source: Business Insider) That’s at least 80, and up to 2,617 extra chances of catching Covid-19.

To raise awareness about this issue and help shape and change people’s everyday behaviours, Renato Tata and Stefania Esposito created a series of temporary wallpapers called #AntiCovid19Screensaver.

Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless.

Credits

Renato Tata

Stefania Esposito