The Drum Awards for Marketing - Entry Deadline

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Date: Dec 2018
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Taste of Home, a top food media brand, is celebrating its fifth annual Gingerbread Boulevard alongside longtime sponsor, Folgers, bringing a handcrafted gingerbread cityscape to Madison Square Park for everyone to enjoy. This time, the culinary platform is upping its game by allowing people to enter to win a contest that could find them being served dinner at the gingerbread table.

Inspired by NYC’s iconic holiday window displays, Taste of Home and Folgers are inviting visitors to come by the boulevard, peek in the windows, experience holiday tastings and discover the decorations and enchanting winter wonderland inside the house. This year features one main house, covered in candy cane and gingerbread-like panels, plus a matching sleigh outside of it. Visitors can get inside the sleigh for fun photo ops. In 2017, more than 300,000 visitors attended.

Running through December 19 at the south end of Madison Square Park, this year will also feature a magical dining experience. Taste of Home visitors can sign up for a chance to dine with their friends and family inside Taste of Home's life-size gingerbread house. Dining experiences will include coffee pairings from Folgers.

Visitors can also sign up directly at the Gingerbread Boulevard holiday kiosk in Madison Square Park, through Dec. 10, or online. Twenty winners will be selected and notified on Dec. 11.


Taste of Home

Folgers Coffee