From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative Target McConnells has deepened this notion through 'Who we are is how we play'.
The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play.
Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids came for anecdotes that the players shared.
The campaign launches with an online film, alongside 60-second and 30-second TVC cutdowns.
Anne Mulcahy - Head of Brand and Communications - Vodafone
Paula Murphy - Brand Operations - Vodafone
Gerry Nixon - Senior Sponsorship and Engagement Manager - Vodafone
Paddy Carberry - Sponsorship Specialist - Vodafone
Karl Waters - Joint Creative Director – Target McConnells
Keith Lawler - Senior Creative - Target McConnells
Michael Cullen - Broadcast Director – Target McConnells
Eric Brindley - Producer – Target McConnells
Abi Moran - Managing Director – Target McConnells
Laura Kelly - Group Business Director – Target McConnells
David Curran and Conor Thompson - Account Directors - Target McConnells
Lauren Murphy - Account Manager – Target McConnells
Hadi - Director - Butter
Production Company – Butter