Coca-Cola: Made Differently by Taproot Dentsu
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Coca-Cola has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater.
The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand.
The campaign aims to position people who drink the premium water brand as smart, bold thinking individuals who use style and simplicity to break with conventions and expectations.
Credits
Creative Head: Titus Upputuru
Chief Creative Officer: Santosh Padhi
Creative Team: Titus Upputuru, Auryndom Bose, Chinmoy Bhowmik
Account Management Head: Harjot Singh Narang
Account Management Team: Payal Dhawan, Aditya Seth
Planning Head: Anand Murty
Films: Dawa Lama
Director (of the film): Daniel Upputuru
Cinematography: Sejal Shah
Production House: The DZU Films
Music: Rupert Fernandes
Lyrics: Titus Upputuru
