Client: Tanishq
Date: Apr 2022
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Jewelry brand Tanishq has installed a 3D anamorphic installation in Mumbai to showcase its bloom collection “Live a Dream”.

The installation, created by Laqshya Media Group, brings to life the collection through virtual reality (VR) and artificial reality (AR) to engage people who walk past the Bandstand Promenade, Bandra in Mumbai.

“Tanishq has forged to create new paradigms in the jewelry category. Keeping our consumers at the center of all conversations, we would like to create new narratives with innovation, collaboration, and imagination,” said Ranjani Krishnaswamy, general manager for marketing at Tanishq.

“This April we are exploring the launch of our collection “Romance of Polki’ in an immersive metaverse experience and today we are glad to bring another immersive experience for yet another special collection ‘Live a Dream’. This first 3D installation is a senatorial experience of the surreal world of dreams and brings alive the beauty, intricacy, and craftsmanship of the collection. Special thanks to our partner Laqshya who has worked alongside us to bring this imagination alive.”

Hyper-realistic 3D billboards have been on the rise in recent times. Nike took over a huge billboard in Tokyo’s Shinjuku area to feature numerous Air Max styles in multiple colorways while hinting at the inspiration behind each shoe.