Specsavers is celebrating England’s progress in the Euros with a campaign centered around a phrase you’re probably hearing a lot right now. The billboard, which mimics the style of eyecharts found in branches of the opticians, states that ‘It’s coming home’ in letters of decreasing size.
The work was put together by Tangerine Communications, which has been working with Specsavers on creative over the course of the lockdown. As with its previous work on behalf of the brand, the billboard focuses on what unites the country during trying times.
Previous work has included the ‘Customer Stories Series’ campaign, which featured the testimonies of Specsavers’s store partners describing “how their teams had gone above and beyond for their local communities”.