Garmin: advert-top-1 by Tangerine Pr

Joe Wilkinson, a bizarre UK comedian, has fronted a campaign for technology company Garmin, promoting its GPS with a strange and impulsive hunt for the UK's largest Scotch Egg.

'The Road Trip' ad sees the comedian initiate a 14-hour drive in pursuit of a minor oddity, the biggest Scotch Egg in the UK. Along the way he picks up a cavalcade of odd and silent companions who may or may not even exist.

A four-minute cut of the movie (above) is hosted on a dedicated microsite, meanwhile a shorter cut will be distributed on social.