User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions - at home.
Talon Outdoor launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of Covid-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest user-generated-content campaign ever to run on digital Out of Home.
Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to www.sending love.to. Participants are then invited to donate to the global Covid-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.
Adrian Skelton, Managing Partner, Talon
Winnie Karst, Managing Director, Talon Germany
Tom Perrett, International Client Services Director
Chris Turner, Business Development Director US
Margarita Christoforidou, Business Development Director EMEA, Plexus
Jonathan Everaere, Business Director, Plexus
Finty Barton, Client Manager, Plexus
Miriam Sumeray, Client Manager, Plexus
Abbie Arshed, Client Executive
Dan Dawson, CCO
Ric Albert, Creative Director
Nadiya Abubakar, Production Director
Nathelie Meng, Senior Producer
Jon Jones, Creative Technologist
Michael Farrance, Full Stack Developer
Sam Fry, Midweight MGFX
Mark Phillips, Developer
Pete Thomlinson, Senior MGFX