Heineken: advert-body-1 by Talent Marcel
- Location:
Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost contact with.
The film, made for digital and TV, shows a chase of office workers in chairs for the last bottle at the office that quickly gets out of control. It’s filled with Easter Eggs and hidden references of icons in pop culture. Specific versions were edited for each type of consumer, emphasizing the scenes that appeal the most with different kinds of people.
“The whole campaign was thought out with the goal of offering our consumers an experience that goes beyond the soft drink”, says Bruna Fausto, marketing director of Itubaína at Heineken Brazil.
Credits
Client: Heineken
Title: Chase
Product: Itubaína Guaraná
CCO: João Livi
Creative Directors: Eduardo Martins e Daniell Rezende
Creative and Interactivity Director: Marcello Droopy
Creative Team: José Carlos Lollo, Pedro Guerra, Daniell Rezende
Out Of Home / Key Visual Creative Team: Mellina Fontoura, José Carlos Lollo, Pedro Guerra
Interactivity Creative Team: Breno Amaro, Pedro Aranha, William Oliveira, Marcello Droopy
Strategic Planning: Gabriela Soares, Douglas Nogueira, Pedro Spadoni
Interactivity and Strategy Director: Lúcio Freitas
Content Strategy: Vitor Ayrosa, Mariana Fioravanti
BI: Maria Clara Passos, Maria Eugênia Lucchesi
Digital Producer: Suzana Lin
Digital Production House: Um Studio
RTVC/Agency Production Team : Maria Hermínia Weinstock, Erika Sartini
Client Services: Renato Broggin, Michele Sibile e Louise Merli
Media Team: Violeta Noya, Eduardo Ferreira, Luca Lima, Rafael Takeshita, Caio Augusto, Moisés Neto e Livia Torres
Production House: Barry Company
Director: João Papa
Assistant Director: Filipi Fransciquini
Director of Photography: Alex Vecchi
Digital Content Director: Jorge Alaniz
Digital Photography Director: Alex Vecchi
Executive Producers: Krysse Mello e Juliana Martellotta
Client Services: Daniela Silva
Art Director: Marines Mencio
Editing: Ivan Kanter Goldman
Finalization: Viviane Torre
Post-production: BARRY COMPANY
Sound Production House: Mission Music
Client Services: Lu Fernandes / Vic Gaibar
Producer: Gabriel Soster e equipe
Announcer: Paul Wingerden
Client Approval: Bruna Fausto, Anna Dafico, Barbara Ikari
