Real and animated worlds collide in this trippy film by Berlin-based agency Peix Health Group to promote heartburn medicine Talcid.
‘A Trip To Acid Town’ sees the protagonist struggle with stomach issues after a full-on day of work, socializing and pizza. As the camera pans towards his insides, the animated style takes over and we see the chaos that’s going on beneath the surface causing him discomfort. At one stage there’s even a fire-breathing dragon to really drive home the message. Luckily, a dove appears as the man takes his Talcid tablets and peace is restored.