The Drum Awards for Marketing - Extended Deadline

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Client: Tag Heuer
Date: Oct 2019
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Tag Heuer, the official timekeeper for the Premier League, is excited to announce a new Premier League award for the 2019/2020 season; The Tag Heuer Young Player of the Season Award.

The award which will sit alongside the already established end of season awards consisting of ‘Goal of the season’, ‘Manager of the season’, Player of the season; will be presented to the best-performing Young Player of the Season in the Premier League. To be eligible for the award, players must be aged 23 or younger at the start of the season.

The Tag Heuer Young Player of the Season shortlist will be released in April and will be determined using official match data to select eligible players with outstanding performance and statistics across the 2019/2020 season. The shortlist will then be voted on by the general public and the Premier League Awards Panel, with the eventual winner being announced in May 2020.

To launch the award, Tag Heuer has released a video, 'The Fearlessness of Youth' which celebrates the power, pace and skill of youth in the Premier League.