Taco Bell: Big Ben stunt

Client: Taco Bell
Date: Nov 2018
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London has become a city without a bell due to Big Ben’s construction, but thanks to Taco Bell, that’s no longer the case.

Yesterday, Taco Bell chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the infamous clock is under scaffolding for reconstruction, Big Ben’s popular chimes have also been under wraps. Taco Bell seized the opportunity to surprise and delight Londoners with a sound of their own: its signature bell digitized to recreate the Westminster chimes.

The move marks the world’s leading Mexican-inspired restaurant’s entry into London, one of the brand’s most requested cities for entry. The first London Taco Bell, located in the Hammersmith district, opens November 23, and based on recent U.K. openings that have received tremendous fanfare, it’s sure to have hundreds of fans lining up for blocks.

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