T-Mobile: Ariana Grande’s Connection With Her Fans

Client: T-Mobile
Date: Apr 2019
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T-Mobile’s newest spot stars Ariana Grande and was created by acclaimed Hollywood producer, Andrew Panay, writer Brian Klugman, and the creative team at Panay Films as part of the broader 'T-Mobile Has You Covered' campaign.

The creative, which went live on YouTube in anticipation of Ariana’s headliner at Coachella, provides an up close view into the preparation of Ariana Grande's Sweetener Tour.

The film is a view into the preparation of Ariana Grande's Sweetener Tour. From sharing 7,000 emojis, to texting over 500 photos, it's all done on the T-Mobile network.

Credits

Brand: T-Mobile

Agency: Panay Films