WNBA Rebrand by Sylvain Labs

The WNBA’s logo is getting a new look and the league is resetting its brand for the upcoming season.

The league unveiled its plans, intent on embracing the optimism of the women across the WNBA in building the next generation of fans.

The WNBA’s 23rd season begins May 24, with the Seattle Storm the defending champion.

The league partnered with Sylvain Labs, an innovation and brand design consultancy last year, to learn more about its existing fans and potential new fans. They developed a long-term growth strategy and identify new marketing opportunities.

The two groups, along with player input, came up with the league’s new logo.

It’s the first time the league will have a new logo since 2013. While the new logo won’t be on the uniforms or balls until next year because of the lack of production time needed to do it, it will be everywhere else around the league.

The league also has a new marquee partner in AT&T.