Stouffer's: It's What's on the Inside that Counts by Swift

Agency: Swift
Client: Stouffer's
Date: Feb 2017
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Stouffer's has rolled out a campaign called "It's What's on the Inside that Counts" that aims to show viewers why its new "simplified" recipes made with "trusted, recognizable ingredients" are perfect for bringing family and friends together for a meal that tastes homemade. Created by Swift, the three videos feature real families and friends as they share what dinnertime means to them and why they like the brand's lasagna.


Chief Creative Officer: Alicia McVey

Executive Creative Director: Rick Albano

Group Creative Director: Cat Hyland

Creative Directors: Tian Mullholland, Otis Rubottom

Director/Editor: Karen Fisher

Strategy: Josie Goldberg, Emily Smith

Account Management: Jaime Komitor, Michelle Borgese, Randi Roth

Production: Bailey Phillips, Bre Maris, BreAnna Wilson

Food Stylist: Maki Katsumoto

Multicultural Agency: Casanova

Production House: Bunker

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