Stouffer's: It's What's on the Inside that Counts by Swift
- Location:
Stouffer's has rolled out a campaign called "It's What's on the Inside that Counts" that aims to show viewers why its new "simplified" recipes made with "trusted, recognizable ingredients" are perfect for bringing family and friends together for a meal that tastes homemade. Created by Swift, the three videos feature real families and friends as they share what dinnertime means to them and why they like the brand's lasagna.
Credits
Chief Creative Officer: Alicia McVey
Executive Creative Director: Rick Albano
Group Creative Director: Cat Hyland
Creative Directors: Tian Mullholland, Otis Rubottom
Director/Editor: Karen Fisher
Strategy: Josie Goldberg, Emily Smith
Account Management: Jaime Komitor, Michelle Borgese, Randi Roth
Production: Bailey Phillips, Bre Maris, BreAnna Wilson
Food Stylist: Maki Katsumoto
Multicultural Agency: Casanova
Production House: Bunker
