Google: Soli Dance DJ by Swift

Agency: Swift
Client: Google
Date: Nov 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

With the launch of Google's Pixel 4 phone, agency Swift was tasked with generating breakthrough ideas to showcase the tech of the new phone, including one standout feature called motion sense - a technology that creates a radar bubble around the phone to capture hand movements and gestures.

To highlight this, the team pitched the idea of creating a DJ rig capable of building a song using only the wave of a hand. The agency worked with partners Deep Local to create an instrument built with eight Pixel 4 phones and millions of tiny LED lights. each device has a different sample loaded to it - bass, kicks, strings etc – and as the DJ swipes over, they can build a track in real time.

Swift and Google unveiled this Motion Sense DJ Rig at the latin Grammys, partnering with Latin X music artists Karol G and DJ Felo to create a live experimental musical performance. our behind the scenes video provides a glimpse into this new technology, the build and rehearsals with DJ Felo and Karol G leading up to the performance.

Credits

Brand: Google

Campaign: "Soli Dance DJ"

Agency: Swift

Google:

ECD, Google Devices & Services: Xanthe Wells

Pixel Creative Lead: Becca Morton

Pixel Creative Lead: Kevin Butler

VP, Google Pixel Marketing: Lorraine Twohill

Global Consumer Marketing Lead: Adrienne Hayes

Head of Content, Mobile Hardware: Dee Villarreal

Integrated Marketing, Mobile Hardware: Tyler Tory-Murphy

Product Marketing Manager: Josh Radtke

Social Lead: Erin Edenholm

Swift:

Executive Creative Director: Don Shelford

Creative Director: Paul Bjork

Senior Copywriter: Victoria Trow

Senior Copywriter: Jonathan Marshall

Executive Producer: Chrissy Wamsher

Producer: Bex Silver

Director of Production: Frank Brooks

Chief Production Officer: Marni Beardsley

Group Account Director: Britta Larson

Account Director: Dave Hubbard

Account Supervisor: Emily Risher

Director of Account Services: Jaime Komitor

Program Director: Adrienne Hudspeth

Project Manager: Tito Texidor

Strategy Director: Ben Peters

Head of Strategy: Brooke lynn Howard

Chief Strategy Officer: Meredith Chase

Senior Strategist: Robbie Felder

Associate Director Data Science: Laura Wutzke-Lucas

Director of Data Science: Stewart Pratt

BTS Film:

Director/DP - Matt Hayes

Editor: Cody Liesinger

-----

DJ RIg Production:

Production Company: Deep Local

VP of Creative Technology - Matthew Pegula

Associate Creative Director - Harry Thompson

Producer - Jacob Finch

Director of Client Services - Chad Calcagno

----

TVC Production:

Production Company: Believe Media

Director: Jake Nava

DP: David Johnson

Head of Production: Vitaly Koshman

Executive Producer: Liz Silver

Line Producer: Benedict Cooper

Editorial: Bonch

Editor: Jarret Fijal

Executive Producer: Jeff Weidemann

Color + Finishing: MPC - LA

Executive Producer Elexis Stearn

Post Supervisor: Jim Radford

Colorist: Kris Smale

Flame Artist: Tom McCullough

Music Editing: Squeak E. Clean

Executive Producer: Christina Carlo

Sound: Formosa Group - Santa Monica

Executive Producer: Lauren Cascio

Mixer & Sound Design: John Bolen

Overall Rating
3/5Vote
Overall Rating
0/5Vote
Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.