Google: advert-body-1 by Swift
- Location:
With the launch of Google's Pixel 4 phone, agency Swift was tasked with generating breakthrough ideas to showcase the tech of the new phone, including one standout feature called motion sense - a technology that creates a radar bubble around the phone to capture hand movements and gestures.
To highlight this, the team pitched the idea of creating a DJ rig capable of building a song using only the wave of a hand. The agency worked with partners Deep Local to create an instrument built with eight Pixel 4 phones and millions of tiny LED lights. each device has a different sample loaded to it - bass, kicks, strings etc – and as the DJ swipes over, they can build a track in real time.
Swift and Google unveiled this Motion Sense DJ Rig at the latin Grammys, partnering with Latin X music artists Karol G and DJ Felo to create a live experimental musical performance. our behind the scenes video provides a glimpse into this new technology, the build and rehearsals with DJ Felo and Karol G leading up to the performance.
Credits
Brand: Google
Campaign: "Soli Dance DJ"
Agency: Swift
Google:
ECD, Google Devices & Services: Xanthe Wells
Pixel Creative Lead: Becca Morton
Pixel Creative Lead: Kevin Butler
VP, Google Pixel Marketing: Lorraine Twohill
Global Consumer Marketing Lead: Adrienne Hayes
Head of Content, Mobile Hardware: Dee Villarreal
Integrated Marketing, Mobile Hardware: Tyler Tory-Murphy
Product Marketing Manager: Josh Radtke
Social Lead: Erin Edenholm
Swift:
Executive Creative Director: Don Shelford
Creative Director: Paul Bjork
Senior Copywriter: Victoria Trow
Senior Copywriter: Jonathan Marshall
Executive Producer: Chrissy Wamsher
Producer: Bex Silver
Director of Production: Frank Brooks
Chief Production Officer: Marni Beardsley
Group Account Director: Britta Larson
Account Director: Dave Hubbard
Account Supervisor: Emily Risher
Director of Account Services: Jaime Komitor
Program Director: Adrienne Hudspeth
Project Manager: Tito Texidor
Strategy Director: Ben Peters
Head of Strategy: Brooke lynn Howard
Chief Strategy Officer: Meredith Chase
Senior Strategist: Robbie Felder
Associate Director Data Science: Laura Wutzke-Lucas
Director of Data Science: Stewart Pratt
BTS Film:
Director/DP - Matt Hayes
Editor: Cody Liesinger
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DJ RIg Production:
Production Company: Deep Local
VP of Creative Technology - Matthew Pegula
Associate Creative Director - Harry Thompson
Producer - Jacob Finch
Director of Client Services - Chad Calcagno
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TVC Production:
Production Company: Believe Media
Director: Jake Nava
DP: David Johnson
Head of Production: Vitaly Koshman
Executive Producer: Liz Silver
Line Producer: Benedict Cooper
Editorial: Bonch
Editor: Jarret Fijal
Executive Producer: Jeff Weidemann
Color + Finishing: MPC - LA
Executive Producer Elexis Stearn
Post Supervisor: Jim Radford
Colorist: Kris Smale
Flame Artist: Tom McCullough
Music Editing: Squeak E. Clean
Executive Producer: Christina Carlo
Sound: Formosa Group - Santa Monica
Executive Producer: Lauren Cascio
Mixer & Sound Design: John Bolen