Google Nest: Monster Auditions and Halloween Ringtones by Swift
- Location:
Swift was tasked with creating work for Google Nest for the Nest Hello Doorbell, which has four spooky sounds for the season: Monsters, Ghosts, Witches and Vampires. The work playfully takes us behind-the-scenes for each audition – watch to hear the the Millennial “Boo” from the Ghost or a pitchy witch.
This is a social campaign and the videos will run as paid social across Facebook, Twitter, and Instagram, and will be posted to Google’s own channels. With an authentic documentary vibe, this work supports the creative concept that these are real monsters in the real world, all while conveying that you’re not watching an ad.
Credits
Client: Google
Campaign: "Nest Hello Doorbell: Monster Auditions"
Agency: Swift
Chief Creative Officer: Rick Albano
Executive Creative Director: Don Shelford
Creative Director: Dana Stalker
Associate Creative Director: Chelsea Berger
Senior Copywriter: Mark Topel
Senior Art Director: Mike Zulpa
Agency Producer: Alana Spears
Director of Production: Frank Brooks
Group Account Director: Britta Larson
Account Supervisor: Alexina Shaber
Account Executive: Colleen Ridder
Senior Project Manager: Ben Beatty
Strategy Director: Ben Peters
Senior Strategist: Amanda Bao
Associate Director Data Science: Nathan Lattanzi
Clients:
ECD, Google Devices & Services: Xanthe Wells
Global Creative Director: Christian Haas
Creative Director: Koen Malfait
Lead Designer: Jean Shim
Designer: Coryn Bajema
VP, Google Nest Marketing: Nick Bartle
Global Consumer Marketing Lead: Cam Luby
Consumer Marketing Lead: Priscilla Alvarez
Product Marketing Manager: Nai Syriani
Production Company: Swift
Director: Mike Andrews
DP: Joe Meade
Line Producer: Alana Spears
Editor: Corky Devault
Editor: Lauren O’Malley
Online Editor: Steve Greiner
Colorist: Brian Marx Gibson
Sound: Brooke Saelens
Motion Graphics: Matt Anthony
