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Sweetgreen: Eat Like a Chef

Client: Sweetgreen
Date: Sep 2020
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In Sweetgreen’s latest step towards creating a more personalized dining experience, it's launching Collections, a new expansive list of dishes curated to meet customer’s specific needs and wants, available exclusively online and via its app.

Most exciting is the 'Eat Like a Chef' collection, which gives an under-the-hood look at what notable culinary minds order when they go to Sweetgreen, including Nancy Silverton (Mozza, LA), Danny Bowein (Mission Chinese, NYC), Kwame Onwuachi (Kith and Kin, DC), and Michael Solomonov (Zahav, Philly), among others.

The launch of Collections and the accompanying campaign comes after the company conducted research that revealed guests like to both order similar dishes to what they’ve had before, and are interested in finding new ways to incorporate seasonal ingredients into their Sweetgreen orders. By introducing Collections, Sweetgreen aims to help their guests explore their menu by giving them tailored suggestions based on their preferences.