The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2018
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Svedka Vodka, has launched its first national brand campaign in over five years. The integrated marketing effort, ‘Bring Your Own Spirit’ will include TV commercials, creative digital marketing and social media content.

The brand message channels the company’s original and energizing brand ethos through vibrant imagery, captivating content, and declarative language. The 15- and 30-second TV commercials showcase an eclectic and energetic cast, highlighting those who bring their own spirit and individuality, those who, according to the brand, live their lives with authenticity, diversity and originality. In its digital ad creative, the brand speaks directly to its consumer through colorful visuals and dynamic language, with phrases like: “All Heart Eyes on You,” “Exist Loudly,” “Darling, You’re A Heavy Pour,” and “You’re A Rainbow & They’re All Colorblind.”

Credits

Agency: R/GA

Todd Sullivan, Managing Director, Client Services

Tim Hogan, Creative Director

Nathan Kraft, Group Director, Connections

Julie Benevides, Senior Content Producer

Catherine Hughes, Executive Producer