The Drum Awards for Marketing - Extended Deadline

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Agency: Supermoon
Date: Sep 2016
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The Honest Company has created a limited-edition line of election-themed diapers to bring some fun to what has been a heated election season. The diapers, which feature red elephants and blue donkeys, “were inspired by all of the little ones out there who were born not to see red or blue, but simply to love," according to The Honest Company's co-founder Jessica Alba. In a spot created by Supermoon, babies wearing the diapers are seen playing and dancing amongst a sea of stuffed animal donkeys and elephants while the song 'Why Can't We Be Friends' by War plays in the background.

Credits

Executive Creative Director/Partner: David DeRoma

Creative Director/Writer: David Blacker

Creative Director/Art Director: Meghan DeRoma

Senior Art Director: Andrew Kapamajian and Max Hendron

Senior Copywriter: Jeff Kwiatek

Senior Producer: Elizabeth Giersbrook

Group Account Director/Partner: Nicole Rowett

Account Director: Mary Kedzior

CEO/Founder/Partner: Amir Haque

President/Managing Partner: Kyle Acquistapace

Head of Strategy/Partner: Jill Burgeson

Senior Business Affairs Manager: Carianne Humpal

Production Company: Imaginary Forces

Director: Karin Fong

Director of Photography: Jeremiah Pitman

Executive Producer: Ben Apley

Producer: Carl Hampe

Production Manager: Tammy Kohan

Designers: Wes Yang

Animators: Craig Tozzi