A new campaign aimed at encouraging the British public to become more politically engaged focuses on a single word: swindled. Created by Ollie Olanipekun, co-founder of east London creative agency Superimpose Studio, the campaign will see digital billboards launch across London, Leeds, Liverpool, Manchester and Birmingham.
The billboards contrast full, tasty burgers symbolising political promise with the empty brioche buns of reality, before reminding punters that it's not too late to have say in the political process.
One will project on the busiest segment of the M25, with more than 5m impressions fortnightly. One is in Birmingham, which voted to leave the EU in June 2016, and another is located in Heathrow's Terminal 5.
Swindled is launching through Services Unknown, Superimpose Studio’s open-ended platform, and looks to spark conversations that are vital for the future of Britain.
Ollie Olanipekun - Co Founder - Superimpose Studio