Woolmark Prize: Rebrand by Superimpose Global

Superimpose Global, the London-based creative agency today announces its commission by the International Woolmark Prize ( IWP) to develop new branding for its awards.

Approaching the rebrand from a strategic point of view, Superimpose Global redefined essential brand elements with the aim of ensuring IWP’s position as a global authority across the industry and recognition in pushing forward fashion innovation.

The agency was also asked to flex their creative muscles to present a new take on IWP trophies for this year’s winners. Taking inspiration from the future, the trophy frames different elements of the heritage logo. Crafted from cast black acrylic, the material allows the translucency of the 'lens' whilst also enabling play with a distinction of contrast and colours. While the new logo stands as a constant now for the prize going forward, the remaining elements of the rebrand will continue to roll out globally for IWP across online and social, its highly anticipated prize ceremony as well as all upcoming events.