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Social content YouTube channel Vitamin Stree created by Supari Studio in its series 'Gender Conditioning' explains how patriarchy negatively affects men.

The video titled 'How to be a man?' talks about how men while growing up are subjected to statements like “be a man", "boys don’t cry", "don’t be a girl” in not just real life but reel (TV, movies, songs etc.) life as well. This coerces them from a very young age to believe that masculinity is more important than being kind and showcasing emotions.