Pride Constitution by SunsetDDB
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Brazil has one of the world's largest LGBTQI+ populations, with more than 20 million people – or almost 10% of the country's total identifying as part of the community.
However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQI+ population reports that violence has increased.
In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission released this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQI+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.
Credits
Agency: SunsetDDB
Campaign name: Pride Constitution
Advertiser: São Paulo's Brazil Bar Association's (OAB-SP) Commission on Sexual and Gender Diversity
Co-presidents: Guilherme Jahara and Pipo Calazans
CCO: Guilherme Jahara and Carlão Fonseca
ECD: Guiga Giacomo
Creative Director: Marilu Rodrigues
Copywriters: Filipe Rosado and Kiko Borger
Art Director: Felipe Revite
Designer: Felipe Revite
UX: Ricardo Schreiner
Social Media Strategy: Gabi Campagnuci and Gustavo Fernandes
Social Media Copy: Gustavo Fernandes and João Pedro Oliveira
Account Executive: Thaís Picelli
Audiovisual Production Directors: Giuliano Springhetti and Rodrigo Luchini
RTV Producer: Carolina Araújo
Client's Approval: Marina Ganzarolli and Luanda Pires
Support: David Miranda
Influencers' Advisory: Tulom
Influencers' Strategy: David Miranda
Still Photo: Auge Photography
Photographer: Marcelo Auge
Video Maker: Rodrigo Dias
Graphic Production: Miolo & Produceria
Web Development: BRAVE
Film Production: Dietrich TV
Direction: Gabriel Dietrich
Director of Photography: André Alves
Production Director: Soraia Santiago
Object Production: Mariana Vieira
Makeup: Juliana Vacaro
Chief Electrician: Carlos Alberto Ferreira
Dolly Grip: Adilson Pinheiro
Arrangers: Rafael Mesquiara, Nathan Sanches, Andre Avila, Pamela Maranhão and Junior Muniz
Motion Studio: Motionhand
Motion Designer: Estevão Puggina
Audio Production: Loud
Producer // Conductor: Marcos Vaz, Henrique Guimarães and Bernardo Massot
Audio finishing: Luca Fasano, Bernardo Massot, André Gianinni and Eduardo Barbosa
Voiceover: Taty Dal Campo Bello
Account Services Team: Priscilla Miranda, Karina Amabile, Jin Jhu Park and Eduardo Bernardo
Coordination: Rafael Silvestrini, Ingrid Mabelle, Paloma Sol anda Douglas Freitas
