Pride Constitution by SunsetDDB

Agency: SunsetDDB
Date: Jul 2020
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Brazil has one of the world's largest LGBTQI+ populations, with more than 20 million people – or almost 10% of the country's total identifying as part of the community.

However, it is also the country with the worst rate of violence against this population, with a death recorded every 19 hours. Despite the approval by the Federal Supreme Court of the bill that classifies homophobia as a crime, on June 13, 2019, the situation has not improved much ever since. According to a survey by the Folha de S.Paulo newspaper, 92.5% of the LGBTQI+ population reports that violence has increased.

In order to reinforce the government's commitment to protecting its citizens and the sovereignty of the Brazilian Constitution, São Paulo's Brazil Bar Association's (OAB-SP) Diversity Commission released this week the Pride Constitution. Created by the SunsetDDB agency, the project uses the design and colors of the LGBTQI+ flag to highlight that the Brazilian Constitution already has several rights that should protect this population, but these are unknown to and violated by a significant portion of the Brazilian population and government.


Agency: SunsetDDB

Campaign name: Pride Constitution

Advertiser: São Paulo's Brazil Bar Association's (OAB-SP) Commission on Sexual and Gender Diversity

Co-presidents: Guilherme Jahara and Pipo Calazans

CCO: Guilherme Jahara and Carlão Fonseca

ECD: Guiga Giacomo

Creative Director: Marilu Rodrigues

Copywriters: Filipe Rosado and Kiko Borger

Art Director: Felipe Revite

Designer: Felipe Revite

UX: Ricardo Schreiner

Social Media Strategy: Gabi Campagnuci and Gustavo Fernandes

Social Media Copy: Gustavo Fernandes and João Pedro Oliveira

Account Executive: Thaís Picelli

Audiovisual Production Directors: Giuliano Springhetti and Rodrigo Luchini

RTV Producer: Carolina Araújo

Client's Approval: Marina Ganzarolli and Luanda Pires

Support: David Miranda

Influencers' Advisory: Tulom

Influencers' Strategy: David Miranda

Still Photo: Auge Photography

Photographer: Marcelo Auge

Video Maker: Rodrigo Dias

Graphic Production: Miolo & Produceria

Web Development: BRAVE

Film Production: Dietrich TV

Direction: Gabriel Dietrich

Director of Photography: André Alves

Production Director: Soraia Santiago

Object Production: Mariana Vieira

Makeup: Juliana Vacaro

Chief Electrician: Carlos Alberto Ferreira

Dolly Grip: Adilson Pinheiro

Arrangers: Rafael Mesquiara, Nathan Sanches, Andre Avila, Pamela Maranhão and Junior Muniz

Motion Studio: Motionhand

Motion Designer: Estevão Puggina

Audio Production: Loud

Producer // Conductor: Marcos Vaz, Henrique Guimarães and Bernardo Massot

Audio finishing: Luca Fasano, Bernardo Massot, André Gianinni and Eduardo Barbosa

Voiceover: Taty Dal Campo Bello

Account Services Team: Priscilla Miranda, Karina Amabile, Jin Jhu Park and Eduardo Bernardo

Coordination: Rafael Silvestrini, Ingrid Mabelle, Paloma Sol anda Douglas Freitas

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