The Drum Awards for Marketing - Extended Deadline

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Client: Subway
Date: Nov 2018
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To promote its new festive menu, Subway has ventured into pastures new. This year, it is adding flavour to Christmas by unveiling a new range of saucy baubles for the die-hard condiment lovers out there (disclaimer: the range is a work of fiction).

With varying degrees of expression and thought, decorating the Christmas tree is a staple Christmas tradition across the UK.

From angels to mistletoe and painted reindeer, you might argue that decorations are set in their ways. Though - I bet you’ve never encountered a condiment-filled bauble before.

The range of Subways bespoke tree decorations features the footlong sub creator’s most asked-for and popular sauces; Chipotle Southwest, Sweet Onion and Red Chili sauce.

The three sauces, encased within clear baubles, fit in with festive tones to enhance real or fake trees, with colours ranging from jewel-red chilli to yellow sweet onion and greenish chipotle.

In line with the tongue in cheek tone, Subway reminds its fans to remain patient for the Subway Bauble Collection because it is currently being tested and will not roll-out nationally until next year.