Subway: Keep discovering Agency: McCann London

Client: Subway
Date: Jun 2016
Your Vote
4/5
Overall Rating
2/5
Opps, please vote again
18 votes

Brand:

Title(s):

Soundtrack/composer: Daan Temmink/Andrew Lawson / Sizzer Amsterdam

Published: June 2016

Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers.

The campaign comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet realistic way. It poses the questions: ‘Do I stick to the usual?’ ‘Should I experiment on a new Sub?’ ‘Am I holding up the queue deliberating?’.

Subway knows that these are the types of thoughts that go through thousands of its fans’ heads every day. Based on research, most customers tend to find a Sub they like and stick with it – limiting the possibilities their taste buds are exposed to. With an unparalleled range of freshly made food, Subway is well positioned to allow its customers to actually discover more.

To capitalise on this, the new creative focuses on our Compadre in a pre-order deliberation between Subs. It shows a range of iconic bestselling Subs: Chicken Teriyaki, Steak & Cheese and the Italian B.M.T to showcase the wide range of sandwich options available at Subway. It then encourages customers to keep on discovering the range on offer by promoting the huge variety of fresh and tasty combintions.

Credits

Executive Creative Directors: Rob Doubal, Laurence Thomson

Creative Directors: Alexei Berwitz, Rob Webster, Jean-Laurent Py

Copywriter: Matt Searle

Art Director: Anthony- Daniel Montagne, Milan Desai

Additional Credits: Agency producer: Lois Newcombe

Planners: Nathaniel Hill, Matt Saunders

Client Service Director: Julie McNiff

Business director: Jason McNamee

Account director: Alba Berdala

Account manager: Francois d'Espagnac

Designer/typographer: Carl Warren

Media agency: Mediacom

Media planner: Dan Sear

Production company: Biscuit filmworks UK

Producer: Fran Thompson

Directors: Michael Downing

DOP: Nanu Segal, Richard Mott

Editing company: Work TV

Post-production: The Mill

Overall Rating
0/5Vote
Overall Rating
5/5Vote
Overall Rating
3/5Vote