Subway: Keep discovering Agency: McCann London
Soundtrack/composer: Daan Temmink/Andrew Lawson / Sizzer Amsterdam
Published: June 2016
Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers.
The campaign comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet realistic way. It poses the questions: ‘Do I stick to the usual?’ ‘Should I experiment on a new Sub?’ ‘Am I holding up the queue deliberating?’.
Subway knows that these are the types of thoughts that go through thousands of its fans’ heads every day. Based on research, most customers tend to find a Sub they like and stick with it – limiting the possibilities their taste buds are exposed to. With an unparalleled range of freshly made food, Subway is well positioned to allow its customers to actually discover more.
To capitalise on this, the new creative focuses on our Compadre in a pre-order deliberation between Subs. It shows a range of iconic bestselling Subs: Chicken Teriyaki, Steak & Cheese and the Italian B.M.T to showcase the wide range of sandwich options available at Subway. It then encourages customers to keep on discovering the range on offer by promoting the huge variety of fresh and tasty combintions.
Executive Creative Directors: Rob Doubal, Laurence Thomson
Creative Directors: Alexei Berwitz, Rob Webster, Jean-Laurent Py
Copywriter: Matt Searle
Art Director: Anthony- Daniel Montagne, Milan Desai
Additional Credits: Agency producer: Lois Newcombe
Planners: Nathaniel Hill, Matt Saunders
Client Service Director: Julie McNiff
Business director: Jason McNamee
Account director: Alba Berdala
Account manager: Francois d'Espagnac
Designer/typographer: Carl Warren
Media agency: Mediacom
Media planner: Dan Sear
Production company: Biscuit filmworks UK
Producer: Fran Thompson
Directors: Michael Downing
DOP: Nanu Segal, Richard Mott
Editing company: Work TV
Post-production: The Mill