The Drum Awards Festival - Extended Deadline

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Client: Optiat
Date: Jan 2017
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The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the founder began to consider the different ways in which discarded coffee grounds could be utilised. We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.


Creative director: Dan Wilson

Copywriter: Rebecca Magnus

Account director: Nikita Sun