The Drum Awards for Marketing - Extended Entry Deadline

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Date: Oct 2018
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Content creation and marketing agency, Studio Black Tomato, today launches their first campaign for American Airlines - ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines.

The partnership on flights across the Atlantic will enable coordinated routes and schedules, with over 70 flights between London and North America being offered every day. To celebrate this new initiative Studio Black Tomato created video content which highlights the differences and similarities between travellers on both sides of the Atlantic.

The video content supports a wider marketing campaign; including a new microsite, large-scale media campaign across London, and an immersive, two-day event in Canary Wharf – which offered the public the chance to Fly the Best of Both Worlds. Cut down versions of the video content will be distributed via various paid-for media platforms, all linking to the main long-form videos hosted on the new Fly the Best of Both Worlds microsite.

Sandia Chang (chef/entrepreneur), Florence Knight (chef/author) with similar professional backgrounds in a room together and film their conversations as they explore their professional and personal similarities and differences.


Business Director: Nick Ford-Young

Creative Director: Alex Chan

Account Director: Hannah Underwood

Account Manager: Chiara Colella

Production Company: Studio Black Tomato

Directors: Ben Wylson

Executive Producer: Hannah Underwood

Producer: Chiara Colella

Post-production: Maria Barsukova @ Studio Black Tomato

Audio post-production: Maria Barsukova @ Studio Black Tomato