Treatwell, Europe’s largest hair and beauty marketplace, is rolling out a new advertising campaign following its rebrand earlier this year.
The new campaign, created by Studio of Art & Commerce and shot by Heather Favell, takes on a new direction that goes against the conventional view of beauty, capturing raw unstylised images that are spirited and full of movement. A departure from the illustration-based format of previous campaigns.
The adverts will appear on large digital outdoor sites and across the underground and rail network, initially only in London but with plans to roll-out the campaign across other UK cities, as well as across its nine European territories.
Creative Director: Flo Heiss
Copywriter: Flo Heiss
Additional Credits: Photographer: Heather Favell
Styling: Maria Serra