Bavaria: Taste Independence by Strawman

The Swinkels family have been brewing in the small Dutch village of Lieshout, just outside Eindhoven since 1719. The brewery, run by the seventh generation of Swinkels, stands on the location of the farmhouse where the first generation started brewing almost three hundred year ago. The company is still 100 per cent family-owned.

To celebrate almost three hundred years of independence, Bravaria UK, is launching the ‘Taste Independence’ campaign. A lot has changed in the last three hundred years, the doctor won’t give you a box of leeches, the dentist doesn’t give you wooden false teeth, and you can cheerfully get on a cross channel ferry without renewing your pirate insurance. But some things really do stand the test of time. The Swinkels family have been brewing in the same location, with the same mineral water for almost three hundred years.

The campaign is stressing the fact that just because years of brewing excellence is something that should definitely be at the cutting edge of fashion, it doesn’t necessarily mean that we should delve back in time for style tips.