Tusting: advert-body-2 by Straight Forward Design

British leather goods maker, Tusting, has relaunched with a fresh identity and voice by London-based branding agency Straight Forward Design.

The team at Straight Forward Design worked closely with Tusting to reposition the brand as a manufacturer of the finest quality, own-brand classic leather goods. As part of that collaboration, the whole portfolio is being streamlined to make a greater virtue of its signature subtle craftmanship.

A new logo has been devised to celebrate the brand’s heritage and product quality, while giving it relevance in the modern world. Taking inspiration from an old Tusting family coat of arms, the heraldic shield was nipped in at the sides to look like a leather mark, and the crown fashioned from acorns, which are used in the tanning process. The family crest was also the source of the striking colour palette – Tusting Dark Grey and Factory Yellow.

New look books that hero the product range have been introduced, and a website, which includes video footage showcasing the craftmanship involved in the manufacturing process, has also been developed by Straight Forward Design in line with the new identity.