The Drum Awards for Marketing - Extended Deadline

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Client: Skittles
Date: May 2019
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London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019.

Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride only one rainbow matters’.

This year, Skittles worked with Straight Forward Design to take the concept of giving up the Skittles rainbow in celebration of Pride even further. Skittles wanted the LGBTQ+ community to be directly involved for 2019. So Straight Forward Design created a concept to collaborate with artists who identify as part of the community to create original, limited-edition designs, symbolically handing over the pack space and giving them a potent platform on which to communicate their thoughts and feelings about Pride.

Credits

Agency: Straight Forward Design

Arists: Thomas Wolski, Fox Fisher, Kate Moross and Maia Boakye