The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: betty
Date: Oct 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
279 votes

Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for Betty, a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way.

Straight Forward Design collaborated closely with the Betty team to create a brand that talks directly to young girls. The creative team worked to understand the category and challenge what makes it an intimidating world to enter.

Straight Forward Design took a two-tier approach to on-pack communications. The outside speaks to mums at point of purchase, with information about size, fit and the natural materials and packaging. Inside the messaging is bright, fun and appeals directly to girls. Straight Forward Design was also tasked with bringing Betty’s on-the-road educational campaign to life with distinctly designed buses that visit schools and festivals, emoji mood stickers, sample packs and fun merchandise to support the messaging.

Betty has launched an online subscription service supplying Pick & Mix pad packs and Bettyboxes, which come with additional pampering personal-care treats and tasty nibbles. There are plans to launch into retail from autumn 2018.