Mitsubishi Motors : Sanctuary for Overworked Humans by Golley Slater Group

Date: Jan 2019
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Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new TVC to promote its ASX model.

The film is shot in a mockumentary-style and directed by an experienced mockumentary director Sami Abusamra. The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an overworked human sanctuary filled with accountants, chefs and supermarket cashiers.

The tongue-in-cheek spot focuses on the rehabilitation of one accountant, ‘Colin’, as the final scene shows the Mitsubishi ASX reuniting him with his family, perfectly parodying the inspirational tone of animals being released back into the wild.

Boutique VFX and finishing house, Stone Dogs, was tasked with creating a grade to complement the film, as well as completing the online and VFX work - which required clean-up, stabilisation, and signs being composited around the fictional sanctuary to bring the campaign idea to life.

The Stone Dogs team worked closely with Sami/Amanda and the agency to deliver what I think will be a well-received bit of fun and creative filmmaking. ASX digital content includes 60-second, 30-second, and 10-second cut downs.

Credits

Brand: Mitsubishi Motors

Agency: Golley Slater Cardiff

Creative directors Dave Abbott/Paul Williams

Account Director Sophie Young

Managing Director Mike Leeson

Production Company: Fresh Films

Director: Sami Abusamra

Producer: Amanda Lowit

Production Assistant: Jade Mullem

Production Manager: Louise Jackson

Offline: Hettie @Gorilla Editors

Post Production Company: Stone Dogs

Post Producer: Joe West

Grading: Kenny Gibb

Online and VFX: Brian Carbin

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