Etsy and global creative studio, Stink Studios teamed up to create beautiful illustrations on New York City subways to remind riders why Etsy is the best destination for 'Gifts as thoughtful as you are.' This campaign leans into the human emotion associated with finding the perfect gift. The thoughtful gift-giver takes pride in just how well they know their friends and loved ones, and thrives on the satisfaction of gifting the perfect present. The campaign’s illustrations showcase the breadth of Etsy’s products and categories, but also allow for subway riders to dream up what that perfect gift is and buy it on Etsy. The ads will run in 575 subway cars for four weeks.
The creative direction was to create a pattern of delightful gifts that would feel like an endless wrapping paper. Stink aimed to capture the human emotion associated with finding the perfect gift for everyone from friends to family and even pets. The team collaborated closely with Etsy to build a series of creative assets, taking great care to make sure they showcased Etsy’s whimsical and fun style. Stink’s helps clients move the needle, creating work that consumers choose to spend time with, and that really shows in the OOH portion of the campaign.
Creative: Stink Studios
Illustrator: Lisa Feng