British heritage audio brand, Roberts, has launched its all-new Bluetooth speaker, the Beacon, in a range of eye-catching colours which position it as a design centrepiece for the modern home.
In characteristic Roberts fashion, the Beacon stands out for its distinctive retro looks as well as its crystal-clear, room-filling audio, allowing music-lovers to express their personalities through both sound and style.
Roberts appointed London-based agency Stereo Creative to create a launch campaign for TV, VOD, social and online channels which expressed the character and style of the Beacon.
Stereo positioned the new product as a speaker ‘For Homes With Character’, taking inspiration from distinctively British family portraits to create a music promo-style film featuring five diverse homes. Each shows-off the owners’ personalities, quirks and style - all set to a feel-good British hip hop track, created specifically for the campaign.
Production Company: Hobby Film
Director: Beatrice Pegard
Photographer: Martins Cirulis
Music: Wake The Town; Genesis Elijah; Alex Banks
Creative Director: Matthew Simpson
Creative Lead: Gavin Day
Copy Lead: Julien Hunt
Motion Director: Matthew Fryer
Strategy Director: Arthur Perez
Operations Director: Steve Bell
Managing Director: Andy Duff
Client Services Director: Ellie Butterworth
Senior Project Manager: Sandra Segersteén