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Roberts: For Homes With Character by Stereo Creative

Client: Roberts
Date: Nov 2020
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British heritage audio brand, Roberts, has launched its all-new Bluetooth speaker, the Beacon, in a range of eye-catching colours which position it as a design centrepiece for the modern home.

In characteristic Roberts fashion, the Beacon stands out for its distinctive retro looks as well as its crystal-clear, room-filling audio, allowing music-lovers to express their personalities through both sound and style.

Roberts appointed London-based agency Stereo Creative to create a launch campaign for TV, VOD, social and online channels which expressed the character and style of the Beacon.

Stereo positioned the new product as a speaker ‘For Homes With Character’, taking inspiration from distinctively British family portraits to create a music promo-style film featuring five diverse homes. Each shows-off the owners’ personalities, quirks and style - all set to a feel-good British hip hop track, created specifically for the campaign.

Credits

Agency: Stereo

Production Company: Hobby Film

Director: Beatrice Pegard

Photographer: Martins Cirulis

Music: Wake The Town; Genesis Elijah; Alex Banks

Creative Director: Matthew Simpson

Creative Lead: Gavin Day

Copy Lead: Julien Hunt

Motion Director: Matthew Fryer

Strategy Director: Arthur Perez

Operations Director: Steve Bell

Managing Director: Andy Duff

Client Services Director: Ellie Butterworth

Senior Project Manager: Sandra Segersteén