The Drum Awards Festival - Extended Deadline

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Client: Jack Wills
Date: Dec 2020
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In a year marked by lockdowns, youth clothing brand Jack Wills has launched a Christmas campaign that celebrates the comfort and confidence of the hoodie.

The campaign follows three influencers – actor Sophie Simnett, illustrator and model Ocean Lewis and singer Byron Langley – as they relax at home enjoying their private creative passions of photography, drawing and music.

Inspired by Jack Wills’ belief that clothing should be lived in, not looked at, the hoodie was positioned as an item of clothing that allowed them to fully express themselves —a place you can be totally you.


Agency: Stereo

Production Company: Paper Mill Productions

Director: Sam Robinson

DOP: Jean-Pierre Whitfield

Photographer: Sam Robinson

Editor: Benji Turgel

Colourist Mikkael Nakkas at The Wash

Sound: David Houston

Producer: Ellie D’Silva

Senior Account Manager: Emma Looby

Creative Director: Matthew Simpson

Creative Lead: Gavin Day

Designer: Rebecca Grover, Amy Sutton

Copy Lead: Sophie Everett

Motion Director: Matthew Fryer

Motion Designers: Danny Jak Midwinter, Oliver Huber, Kirsty Deacon

Operations Director: Steve Bell

Managing Director: Andy Duff

Client Services Director: Ellie Butterworth