In a year marked by lockdowns, youth clothing brand Jack Wills has launched a Christmas campaign that celebrates the comfort and confidence of the hoodie.
The campaign follows three influencers – actor Sophie Simnett, illustrator and model Ocean Lewis and singer Byron Langley – as they relax at home enjoying their private creative passions of photography, drawing and music.
Inspired by Jack Wills’ belief that clothing should be lived in, not looked at, the hoodie was positioned as an item of clothing that allowed them to fully express themselves —a place you can be totally you.
Production Company: Paper Mill Productions
Director: Sam Robinson
DOP: Jean-Pierre Whitfield
Photographer: Sam Robinson
Editor: Benji Turgel
Colourist Mikkael Nakkas at The Wash
Sound: David Houston
Producer: Ellie D’Silva
Senior Account Manager: Emma Looby
Creative Director: Matthew Simpson
Creative Lead: Gavin Day
Designer: Rebecca Grover, Amy Sutton
Copy Lead: Sophie Everett
Motion Director: Matthew Fryer
Motion Designers: Danny Jak Midwinter, Oliver Huber, Kirsty Deacon
Operations Director: Steve Bell
Managing Director: Andy Duff
Client Services Director: Ellie Butterworth