Jack Wills: Defined By You by Stereo Creative

In a year marked by lockdowns, youth clothing brand Jack Wills has launched a Christmas campaign that celebrates the comfort and confidence of the hoodie.

The campaign follows three influencers – actor Sophie Simnett, illustrator and model Ocean Lewis and singer Byron Langley – as they relax at home enjoying their private creative passions of photography, drawing and music.

Inspired by Jack Wills’ belief that clothing should be lived in, not looked at, the hoodie was positioned as an item of clothing that allowed them to fully express themselves —a place you can be totally you.