Agency: Stendahls
Client: Sioo:X
Date: May 2018
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SiooX Wood Protection claims to give outdoor wood surfaces a natural hue that keeps them protected for 12 years. It’s also 100% environmentally friendly.

To prove to customers that the brand's promises are real, SiooX created a billboard made from real SiooX-treated boards and booked a triple-sided billboard space for 12 years in Malmo, Sweden.

The billboard will stay put for the duration, showing customers exactly how long Sioo:X's products last.

Credits

Chief Creative Officer

Martin Cedergren

Art Director

Josefin Thor

Copywriter

Mikael Andersson

Account Director

Jens Flensburg

DoP

Jens Dohnberg

Graphic Designer

Samuel Forsström

Visual Effects

Carl Björndal

Production Manager

Anna Lotto