Bowers & Wilkins: Sound SPA by Stendahls

Agency: Stendahls
Date: Dec 2018
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Every year, as the holidays approach, we hear the same Christmas songs played over and over again. But instead of spreading joy, experts and media warn that this can actually increase stress. To help counter the negative effects of repetitive seasonal music, Bowers & Wilkins introduces ’Sound SPA’ – a song scientifically proven to reduce stress.

’Sound SPA’ is the first song for the holidays that is uniquely designed to help people relax. Produced by world famous music producer and sound expert Marcus Bergqvist and composer Joel Danell in collaboration with stress scientist and internationally renowned professor Töres Theorell.

The song is available both as an edited version and a longer “session” – fifteen minutes being the recommended time needed for people to truly unwind.

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