Stella Artois: UnCancel Plans

This Leap Year, we’re granted the gift of time with an extra 24 hours and Stella Artois wants to help consumers make the most of it.

Stella believes that time is the most valuable currency we have and is encouraging people to 'UnCancel plans and catch up with friends and family over a Stella – covered by the brand.

Stella Artois has released a short ad that brings attention to the value of time and unveils the latest way Stella is helping people savor life together.

The film announces that for a limited time, consumers across the nation can be rewarded for spending time together by tapping into The Stella Leap Day Fund – a $366,000 bank of beer reserved exclusively for those who spend time together over as Stella this Leap Day.

Consumers can claim a portion of the fund to cover their Stella (up to a 24-pack) by sharing the film using #UnCancelPromo and tagging someone 21+ they want to spend Leap Day with. Fans must be following @StellaArtois and purchase during the Leap Day period, 26-29 February. They will then have until 14 March to submit their redemption.