Stella Artois: Neighbors

Everybody has a busy life, which means we may not pay attention to those who live closest to us – our neighbors. Stella Artois is trying to get people to be more neighborly with its holiday campaign, ‘Neighbors.’

Stella cited recent Pew study that states that less than one-third (31%) of Americans admit to knowing their neighbors and that number drops even lower, to less than a quarter (21%), for respondents under the age of 30.

To try to turn those numbers around, the brand teamed up with documentary filmmaker Tatia Pilieva to capture what happens when strangers, who are neighbors, meet for the first time.

Shot in various neighborhoods in Brooklyn and Manhattan, the docufilm follows a series of honest connections, interactions and conversations between six pairs of neighbors who may pass each other in the same hall every day, but, until this opportunity, had never truly met.

The pairs meet separately on a couch in front of a table with a few beers, each chatting, asking questions and getting to know each other. What blossoms are friendships of people who really care what the other is saying. The film ends with hugs, hand holding and promises to continue their connections after the film stops rolling.