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McCoy’s: Muchos Tortilla Takedown by Starcom

Agency: Starcom
Client: McCoy’s
Date: Oct 2020
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Starcom, the human experience company, has launched a campaign for KP Snacks’ McCoy’s Muchos tortilla snacks.

The ad, brokered by Starcom and 4Sales which will run across Channel 4 and Dave, features commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative. To cement the partnership, spots will run during the ad breaks of Channel 4’s The Last Leg, to tactically align with Alex Brooker who is co-hosting the show.

With this new campaign, KP Snacks aims to increase awareness of the McCoy’s Muchos range by creating engaging content with a trusted media partner such as Channel 4, that appeals to a key target audience for Muchos.

Using stock footage, the ad will depict a Mexican wrestling match with running commentary on who is winning, with the McCoy’s Muchos tortilla snack clearly taking the lead. The use of stock footage also enabled the ad to be produced in a Covid 19 secure way.


Project name: ‘McCoy’s Muchos Tortilla Takedown’

Brief (in one sentence): Increase awareness of Muchos and create a bold, knockout idea with a media partner that appeals to the target customers and positions Muchos as the superior tortilla.

Executive Creative Director/ Creative Director: Jack Laurance, Adam Chiappy & Matt Saunby

Media agency: Starcom UK

Business Director: Danny Weitzkorn

Media planner: Nicole Allen, Associate Director

Senior Partnerships Manager: Sacha Feldman

Senior Partnerships Executive: Joshua Herbert

Media Owner: Channel 4

C4 Project Manager: Ryan Tindle assisted by Matt Waller

Production company/companies: Armoury

Producer: Matt Hichens

Director: Jack Laurance

Creative agency: Armoury & 2050 London

Illustrator: Helena Van Kampen

Post-production: Louis Hvejsel Bork

Sounder Engineer/Music production / track: Outstandard

Audio post-production: Brendan Crehan