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Starburst: Best Enjoyed Vertically

Client: Starburst
Date: Jun 2020
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Starburst has launched its 'Best Enjoyed Vertically' creative platform to support of the launch of Swirlers - the brand’s first vertically shaped sweet.

The new campaign – designed exclusively for mobile and vertical media – leans into the ever-popular mobile-friendly, vertical content by creatively showing scenes that look strange unless viewed vertically.

Debuting nationally, the Starburst Salon ad features people enjoying some pampering as gravity acts strangely. Once the set is flipped 90 degrees, viewers realize that the content is intended to be enjoyed vertically rather than in the traditional horizontal format — just like Starburst Swirlers!