Client: Staples
Date: Apr 2022
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Office supply store Staples, alongside creative agency Muhtayzik Hoffer, just dropped a new commercial reviving a classic 90s dance tune. ‘This Is Your Sign’ takes the brand back to its comedic roots while promoting its printing services.

The spot was directed by music video veteran Joseph Kahn, who has previously worked with Lady Gaga, Taylor Swift and Britney Spears.

Soundtracked by the catchy 1992 hit ‘I Saw The Sign’ from Ace of Base, viewers see Staples employees become excited after a women enquires about getting – you guessed it – a sign printed.