Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car.
The campaign, created by Stack, features two online films and is inspired by the problems that arise when you can’t afford a decent car.
The first film, which is aimed at male millenials, follows a young man about to go on a date. We see the wonderful possibilities he imagines in the run up to the big event, but in the end his old car lets him down and the reality doesn’t match the fantasy.
The ad will be followed by another film, this time targeting female milennials. The 30-second films will run on Facebook, Instagram and YouTube for six weeks.
Creative Director: Iain Hunter
Art Director: Natalie Sutton
Copywriter: Dan Smith
Additional Credits: Account Director: Stephanie Hicks
Director/Production Co: Zak Ellis, Agile Films